EJP Events recently had the pleasure of working with 1st Comes Love on a few projects, and also helping them out in their booth at a recent Bridal Show. We loved getting to know Roopal Shah and her family during this process! Emee had the chance to ask Roopal a few questions about the world of invitation design...
EP: Tell me a little bit about your design philosophy.
RS: My design aesthetic tends to be simple and clean, more modern than traditional. I like to focus on capturing emotions and translating them into designs that find the right mix of ideas, ink and paper. The invitation is usually the first glimpse that your guests have to the tone and feel of your wedding; it's important that the invitation capture the feeling of the wedding day.
EP: How did you become involved in the design of custom wedding invitations?
RS: My foray into invitation design began with family projects; from bridal shower invitations to my first son's birth announcement. My background was in retail and merchandising, so I've always had a love of pattern and color. The shift from working with textiles to paper was pretty seamless. Wedding invitations are such exciting projects to work on because each couple is so unique.
EP: Share one of your favorite creations to date.
RS: The Celia Invitation was created in shades of purple and green. The borders and embellishments are all created out of lasercut paper and handcut to fit each individual invitation.
EP: Are there any new items that you are now making because of client demand, that in the beginning you did not offer?
RS: Boxed invitations are fun to create for clients who are having destination weddings or uniquely themed weddings. The pocket style invitation is still in high demand because of the hundreds of color and finish options available.
EP: What printing techniques are offered at 1st Comes Love? Which are your favorite or most popular?
RS: We offer everything from flat printing, thermography to letter press. The most popular printing style is flat printing because it's economical and it allows clients to really focus on the details of the invitation: the crystals, ribbons, textures, and paper.